What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.

From Obsession to Purpose: The Birth of OrganizeIQ

OrganizeIQ was born from a simple belief:
when your space changes, your life begins to shift.

Behind every transformation is Karen Muriel, a woman who learned early on that order is more than organization—it is freedom. What started as an instinct for creating harmony in chaotic environments became a calling to help others reclaim control, clarity, and calm through the spaces they inhabit every day.

With over a decade of life and professional experience in New York City, Karen blends discipline, design sensitivity, and systems thinking. Her path—from organizing homes to leading operations in demanding, fast-paced environments like 54 Below—shaped a deep understanding of how environments influence performance, behavior, and well-being.

OrganizeIQ is not about perfection.
It’s about creating spaces that support people.

From classrooms to offices to shared environments, OrganizeIQ designs intelligent, visual, and sustainable systems that help people find what they need, return things with ease, and move through their day with less friction and more flow. Every shelf installed, every label placed, every system designed is built to serve real humans in real, busy lives.